The section is shaped as a future case showcase: task, money, solution, timing and a takeaway for a similar business. Final numbers can be replaced without redesigning the page.
Task: leads were expensive, the website did not explain value, sales received too many weak requests. Solution: rebuilt the offer, mobile landing page, Direct campaigns and lead handoff.
Task: the business needed to enter the market quickly without disconnected contractors. Solution: logo, visual system, landing page, ad messages, first campaigns and a clear entry point for requests.
What was wrong, how much a lead cost, what changed, which numbers improved and which decisions can be repeated in a similar business.